Android vs iPhone: The Resale Value Gap Explained
Why iPhones consistently hold their value better than Android devices, and what it means for your next purchase.
DepxTech Team
Published on August 2, 2025
The Numbers Don't Lie
It's widely known that iPhones hold their value better than Android phones. But how significant is the gap, and why does it exist?
Value Retention After One Year
Flagship Phones (1 Year Old)
| Device | Original Price | Trade-In Value | Retention |
|---|---|---|---|
| iPhone 16 Pro Max | $1,199 | $800–$870 | 67–73% |
| Samsung Galaxy S25 Ultra | $1,299 | $650–$720 | 50–55% |
| Google Pixel 9 Pro | $999 | $450–$520 | 45–52% |
| OnePlus 13 | $799 | $320–$380 | 40–48% |
Mid-Range Phones
| Device | Original Price | Trade-In Value | Retention |
|---|---|---|---|
| iPhone 16 | $799 | $480–$540 | 60–68% |
| Samsung Galaxy S25 | $799 | $350–$400 | 44–50% |
| Google Pixel 9 | $799 | $320–$370 | 40–46% |
Why iPhones Hold Value Better
1. Software Support Longevity
Apple supports iPhones with iOS updates for 6-7 years. Most Android phones get 3-4 years of OS updates (Samsung recently improved to 7 years). Longer support means the device remains viable longer, supporting higher resale values.
2. Controlled Hardware Ecosystem
Apple makes a limited number of models each year. This simplicity means:
- Higher demand for each specific model
- Easier for buyers to understand what they're getting
- Parts and accessories remain available longer
3. Brand Perception
Apple products carry a luxury brand perception that holds across cultures and markets. This "Apple tax" applies to both new and used devices.
4. iMessage Lock-In
In markets like the US, iMessage creates a social switching cost. Many users won't consider switching to Android because of the "green bubble" stigma. This keeps demand for used iPhones consistently high.
5. Consistent Quality
Every iPhone works the same way with the same software. Used iPhone buyers know exactly what to expect. Android varies widely in quality, making buyers more cautious.
The Samsung Exception
Samsung Galaxy S Ultra devices have been closing the gap:
- Galaxy S25 Ultra retains ~52% after one year (vs 43% for S22 Ultra)
- Samsung's 7-year update promise has helped
- Galaxy AI features have increased demand
What This Means for Buyers
If You Prioritize Resale Value
Buy an iPhone. The higher initial cost is offset by dramatically better trade-in values.
If You Prioritize Value Per Dollar
Buy a mid-range Android ($300-500 range). These phones offer excellent performance, and while they depreciate faster, the lower buy-in means less absolute loss.
The Total Cost Calculation
Consider this example over 2 years:
- iPhone 16 Pro: $999 - $550 trade-in = $449 net cost
- Galaxy S25+: $999 - $380 trade-in = $619 net cost
- Pixel 9: $799 - $280 trade-in = $519 net cost
Trade In Any Phone
Whether you have an iPhone or Android, DepxTech offers competitive trade-in values. Check what your device is worth today.
